7 Tips to Write an Effective Job Posting [Examples]

More than 40% of job postings on the internet are fake or posted with the intention to steal employees’ information. If a job post is not written in an effective manner people avoid applying for a job posting even if it is legit.

Most of the job posts on the internet are not described in a proper manner. And in such a condition it becomes very difficult for people to distinguish between fake and real job postings. People avoid applying for job posts which is not described well, have spelling mistakes, having lack information.

So it is very important that jobs are posted in an effective manner. Here are some tips for employers to write an effective job posting.

1. Job Title

It is the very first thing that people will see. So it is very important, to be attractive and clear about the job position. So how to write an effective job title that will attract readers? Here are some tips that will help you to create an attractive job title.

The job title should have clarity of the job position.

Hiring Manager ✘
Hiring Sales Manager ✔

Don’t write the job description in the title.

Looking for a sales manager to manage the sales team for the Delhi region. ✘
Hiring Senior Sales Manager – Delhi ✔

Don’t Use Shortcuts

Sales Mgr. ✘
Sales Manager ✔

If the posting is for a niche position, clarify this in the job title.

Engineer ✘
Electronic Engineer ✔

Avoid buzzwords or inaccurate job titles

Rockstar Sales Manager ✘
Senior Sales Manager ✔

2. Company Information

The first thing of people’s concern is- company detail. Even job postings have well-written job descriptions, disclosing all required information like salary, a skill required, job position, and location. But if it does not contain information about the company, it will fail to represent a real post. So it is very important to include company info in job posts.

Example:

About the Company: R.K. Engineers has been a legend in the industry of pumping equipment and accessories in all over India for years and we continue to achieve excellence. We represent the most advanced and innovative manufacturers in the industry.

3. Well Written Job Description

The second important thing that matters is how well you describe the job posting. Do not make it too wordy or complex which is difficult to understand from the job seeker’s point of view. Make it simple, proofread it, and must provide detail about the skills required and job responsibilities.

According to a study, people avoid applying to job postings having spelling mistakes. One should cross-check before posting a job online for any spelling and foolish grammatical errors. It is highly recommended to list out skills required and job responsibilities. Start with a very brief intro about the job position followed by skills required and responsibilities in 3-4 bullet points.

Example:

Job Description: Looking for a quality assurance executive for in-line and final quality inspection at the Bulk stage to meet consumer expectations.

Skills Required:
• Good understanding of merchandising process.
• Excellent decision-making skills, self-initiative, and organized.
• Able to communicate effectively and fluently in English, both oral and written & with good computer knowledge of mail & MS applications.

Responsibilities:
• Closely monitor production & provide tech support.
• Coordination for getting bulk passed.
• Coordinate Product development from sample Indent to bulk.
• Setting Quality standards in factories & set SOPs Coordinate for Vendor returns and claims

4. Recruiting Process

Don’t put candidates in dark. Tell them about the next step if their profile is selected. An effective job posting requires a clear call to action.

5. Contact Details

Include proper contact details including the contact number with the name of the contact person and his/her designations. Provide a professional e-mail id containing the company or consultancy domain name.

Example:

Contact Number: 900076XXXX
Contact Person: Anaya Sharma, HR
E-mail: [email protected]

6. Salary & Benefits

Disclose salary range and other benefits. It is useful for candidates and a good salary range gives a reason to apply. Salary is also important from Google’s point of view. So, it is highly recommended to add salary info in the job post.

7. Location

Most candidate search for jobs by location, and adding location make a job posting more searchable. It is also highly recommended to add location in job postings from Google’s point of view.